Look established before the first conversation.
Your website sets expectations before a customer ever calls. The visual system, copy hierarchy, service structure, and proof should reinforce that you are capable and worth contacting.
Independent web design studioStrategy · design · build
Websites that make a good business feel impossible to overlook.
I design sharp, professional websites for businesses that have outgrown what they have now—or want to launch with something that immediately feels credible, clear, and worth contacting.
$1,250+Projects start here
3–7 daysTypical build window
No retainerOne-time project model
ClearSimple buying path
CrediblePremium presentation
FastMobile-first experience
UsefulBuilt around inquiries
The approach
A website should make the business easier to trust.
The goal is not decoration. It is a clearer offer, stronger visual credibility, better information architecture, and fewer reasons for a potential customer to hesitate.
Make the next step obvious.
Customers should understand what you do, who it is for, why they should trust you, and how to contact you without digging through a confusing site.
Designed for the screen people actually use.
Mobile is treated as a primary experience—not an afterthought squeezed down from desktop.
No forced monthly plan.
Once your project launches, the site is yours. If you need changes later, contact me and I can quote them as one-time work.
Selected work
Different industries. One standard: make it feel intentional.
These are concept projects created to demonstrate the level of design, structure, storytelling, and polish available across different types of businesses.
Aurelia Custom Homes
A complete premium brand experience with individual project stories, service architecture, studio narrative, journal structure, consultation flow, and carefully controlled editorial art direction.
Open full showcase ↗Northstar Heating & Air
A contractor website built around practical homeowner decisions: service categories, clear phone actions, financing and trust cues, review placement, urgent-service messaging, and strong mobile conversion.
Open full showcase ↗Oak & Stone
A softer editorial direction built around project value, large visual proof, premium outdoor-living services, and a presentation that makes craftsmanship feel expensive.
Open full showcase ↗Westside Auto Lab
A tougher visual language with a simple structure: establish expertise, explain services, remove uncertainty, and move the visitor toward booking without turning the site into visual noise.
Open full showcase ↗Lakeview Dental
A calmer patient-focused direction using approachable typography, reassurance, treatment categories, useful information, and a clear appointment path where confidence matters more than spectacle.
Open full showcase ↗Complete website redesign
A ground-up rethink of an existing site. I keep the useful information, remove weak structure, clarify the message, modernize the visual system, and rebuild the mobile experience.
- Information architecture and page planning
- Custom typography and visual direction
- Responsive desktop/mobile implementation
- Calls to action, proof, and lead flow
New business website
For a business launching without a strong existing site. The structure is built around your actual services, customer questions, market position, and contact goals.
- Core business content and page structure
- Service hierarchy and messaging
- Phone, contact, and inquiry paths
Service architecture
A generic services block is often not enough. Strong service content creates room to explain what you do, who it is for, what the process looks like, and why your company is the better fit.
Project galleries and case studies
For visual businesses, completed work can be one of the strongest trust signals. I structure proof so it feels valuable and intentional rather than simply uploaded.
Lead-flow design and integrations
Phone, email, forms, quote requests, consultations, scheduling tools, CRMs, review platforms, analytics, and other integrations are placed where they support the buying path.
SEO foundations
Clean page titles, descriptions, semantic structure, crawlable internal links, responsive layouts, and organized service content are built in. Larger ongoing SEO campaigns can be scoped separately.
Post-launch changes
There is no required monthly maintenance plan. If you need content edits, new sections, new services, or design additions later, I can quote the work as a one-time update.
Process
A clear process keeps good projects moving.
The process is designed to reduce ambiguity before the build starts, make feedback easier, and keep the project focused on the business rather than endless revision cycles.
01
Review
I review your current site, competitors, services, brand materials, and the actions you want visitors to take.
Current site · goals · fit02
Direction
For qualified redesign opportunities, I can create a free homepage direction so you can see the visual thinking before committing.
Preview · positioning · tone03
Scope
We agree on structure, functionality, content responsibilities, timeline, price, revision expectations, and launch plan.
Structure · features · price04
Design
I establish typography, color, spacing, hierarchy, components, and art direction around the business—not a recycled template.
System · hierarchy · responsive plan05
Build
The approved direction becomes a functioning responsive site with refined mobile layouts, interactions, forms, and conversion paths.
Desktop · mobile · interactions06
Review
You review the complete site, send consolidated feedback, and I make the agreed revision pass before launch.
Feedback · refinements · QA07
Launch
The finished site is connected to the production domain and checked across links, forms, layouts, and key mobile breakpoints.
Domain · production · handoff08
After launch
No required monthly retainer. If the site needs changes later, you can return for one-time updates or larger additions.
Edits · additions · future workPricing
Clear starting points. Scope decides the final number.
Starting prices give you a realistic range without pretending every business needs the same amount of strategy, content, functionality, or custom design.
Foundation
$1,250starting
A focused professional presence for a smaller business that needs to look legitimate, current, and easy to contact.
Focused core-page structureCustom responsive designPhone + contact actionsSEO foundationsLaunch support
Discuss FoundationBusiness
$2,000starting
For an established company that needs a fuller redesign and clearer service architecture.
Deeper custom structureDedicated service contentStronger conversion pathsContent organizationAdvanced mobile refinement
Discuss BusinessPremiumPopular
$3,500starting
For companies that need deeper art direction, richer proof, and a noticeably more premium digital presence.
Custom art directionAdvanced interactionsCase studies or galleriesDeeper content architectureExtensive responsive polish
Discuss PremiumFlagshipTop tier
$5,000starting
The highest level of custom work: a larger digital experience built around the brand, sales process, and long-term presentation.
Deep custom architectureEditorial or luxury art directionIndividual project/case-study experiencesCustom motion and interaction systemAdvanced lead or consultation flowsPriority refinement and launch
Request flagship scopeFounder / designer
Nicholas
Bonebrake
Bonebrake
I started Bonebrake Web Design around a simple observation: a lot of genuinely good businesses are represented online by websites that make them look smaller, older, less organized, or less trustworthy than they actually are.
A website does not need to be loud to fix that. It needs better hierarchy, clearer writing, stronger service structure, disciplined typography, responsive design, good proof, and an obvious way to contact the business.
I work directly on the strategy, visual direction, structure, and build. That keeps communication simple and makes it possible to move quickly without passing a project between account managers, designers, and developers who never talk to each other.
Clarity first
If the design makes the business harder to understand, the design is not helping. Hierarchy comes before visual tricks.
Earn the attention
Motion, photography, type, and graphic detail should make the brand more memorable—not compete with the message.
Respect mobile
The mobile site gets its own spacing, pacing, hierarchy, and contact behavior instead of being treated as compressed desktop.
I am not trying to make every business look like a design agency. I am trying to make every business look like the best version of itself.
Common questions
A few things worth knowing before we start.
For larger projects, payment can be split into agreed milestones. The schedule is written into the project agreement before work begins.
No required maintenance subscription. Hosting and domain costs are separate from my design fee, and future design/content changes can be quoted as one-time work.
Yes. The starting prices describe typical entry scopes. Larger content requirements, advanced functionality, many unique layouts, or deeper strategy can increase the project price.
Yes. In most cases the new site can launch on the business's existing domain once the build is approved and the necessary account access is available.
That is normal. Send the current site and tell me what feels wrong. I can recommend the structure, scope, and strongest next step after reviewing the business.
Start a project
Tell me what you have now—and what needs to be better.
You do not need a formal brief. The most useful things are your current website, your contact information, what feels wrong with the existing site, and what you want customers to do when they visit.
After you submit the form, I’ll review the current site and the project description. If it looks like a fit, I’ll respond with questions, a recommended scope, or the next step for a homepage redesign preview.